An increasing number of brands and retailers are jumping aboard the movement and cutting down on the use of animals in their products to meet ever-growing consumer demand.
Beauty is still the leading fashion category when it comes to cruelty-free products, with the sector making up 69 percent of vegan products available online in the UK at the end of January, and 66 percent in the US.
Vegan footwear and accessories are also fast-growing sectors, as fashion companies increasingly look to animal-free alternatives to leather and suede. The number of shoes available described as ‘vegan’ increased by 27 percent in the US year-on-year and 36 percent in the UK. The UK’s accessories sector also saw a 56 percent increase in ‘vegan’ items stocked year-on-year.
Luxury fashion brands are also getting in on the vegan trend. In the last few years, big-name brands such as Gucci, Chanel, Burberry, Versace and Victoria Beckham have all pledged to go fur-free in their catwalks. In the past three months, there has been a 36 percent year-on-year decline in women’s fur arrivals in the US. Leather and skins have been less targeted when it comes to vegan alternatives, with many luxury brands such as Hermes and Louis Vuitton relying on the animal products for their collections.
Analyzing women`s wear luxury products currently in stock in the US and UK market described as ‘vegan’, ’non-leather’ and ’faux leather’, Edited found that these alternatives only made up around 2.3 percent of women’s leather goods for luxury brands, driven largely by sustainable and vegan label Stella McCartney.