What will 2020 be about? Retail data analysis firm Edited has published a report breaking down the most important runway and lifestyle trends to impact retail in the new year.
90s Nostalgia was one of the best fashion trends of 2018-2019. Now, as 2020 marks the start of a new decade, this nostalgic feeling is expected to turn from the 90s towards the 2000s. In the luxury sector, Versace gave a nod to 00s nostalgia by reviving the infamous jungle dress worn by Jennifer Lopez in the 2000 Grammy Awards in its Spring 2020 collection.
With the 2020 Tokyo Summer Olympics coming up, Edited predicts Japanese art and fashion to be on the spotlight. Expect manga licensing and kawaii culture to start popping up in retailers’ collections.
With young activists such as Greta Thunberg making headlines and teenage celebrities like Billie Eillish trying to reduce their carbon footprint (the singer has partnered with non-profit organization Reverb to make her upcoming tour “as green as possible”), a significant number of teenagers is expected to become more sustainably-minded. This leads them to gravitate toward labels like Patagonia, Everlane and Birkenstock. Edited also predicts them to buy “literal interpretations” of planet Earth, with references to “mother nature” and floral/tropical prints.
“The Spring 2020 runway was inundated with unstructured and loose fit tailoring”, noted Edited in its report on 2020 trends, mentioning Dior and Fendi as examples. Bombers, overshirts and coach jackets are likely to replace the blazer, while polo shirts and jersey basics will replace the shirt.